In this blog post let us see how to downgrade GA4 that is Google Analytics 4 to Universal Analytics or in other words, how to create Universal Analytics Properties (UA) afresh. Since Google Analytics 4 is now the default property in Google Analytics, you will need to use ‘Advanced Options’ when creating a new property. Lia Infraservices – The best SEO company in Chennai will show you how to create a universal analytics property newly and not applicable to those who have already created Google Analytics 4 setup.
As the Universal Analytics interface is still more user-friendly and most of you will be able to get the answers faster than with Google Analytics 4. So here are the steps to downgrade from GA4 to Universal Analytics.
Steps to create Universal Analytics Properties:
Follow the beginner’s guide to downgrade Google Analytic 4 to Universal Analytics properties
To “Admin” of any property and click “Create Property”
Provide the name of the Property, it should be your business name, and your country’ time zone and currency
Click on “ Show Advanced Options”
Enable the toggle button
Enter your website URL “ Your Website URL “
If you wanted to create both Google Analytics 4 and Universal Analytics properties, you can click on the radio button and click on the check box
But, here we need only Universal Analytics property, so we click on the option “ Create a Universal Analytics property only”
Select your business size and your options and click “Create”
Once done, copy-paste the Google analytics tracking code to your website.
If you are planning to start a new SEO project you want to create a new universal Analytics property from Scratch then contact Lia Infraservices – The professional SEO Company in Chennai. We suggest Google Analytics 4 is more futuristic than Universal Analytics for your SEO Activity. So, we suggest configuring and setup running both GA4 and UA in parallel.
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