How to create a Universal Analytics property

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In this blog post let us see how to downgrade GA4 that is Google Analytics 4 to Universal Analytics or in other words, how to create Universal Analytics Properties (UA) afresh. Since Google Analytics 4 is now the default property in Google Analytics, you will need to use ‘Advanced Options’ when creating a new property. Lia Infraservices – The best SEO company in Chennai will show you how to create a universal analytics property newly and not applicable to those who have already created Google Analytics 4 setup

As the Universal Analytics interface is still more user-friendly and most of you will be able to get the answers faster than with Google Analytics 4.  So here are the steps to downgrade from GA4 to Universal Analytics.

Steps to create Universal Analytics Properties:

Follow the beginner’s guide to downgrade Google Analytic 4 to Universal Analytics properties 

Step 1: 

To “Admin” of any property and click “Create Property”

Step 2: 

Provide the name of the Property, it should be your business name, and your country’ time zone and currency

Click on “ Show Advanced Options”

Step 3: 

Enable the toggle button

Enter your website URL “ Your Website URL “

If you wanted to create both Google Analytics 4 and Universal Analytics properties, you can click on the radio button and click on the check box

But, here we need only Universal Analytics property, so we click on the option “ Create a Universal Analytics property only”


Step 4: 

Select your business size and your options  and click “Create” 

Once done, copy-paste the Google analytics tracking code to your website.


If you are planning to start a new SEO project you want to create a new universal Analytics property from Scratch then contact Lia InfraservicesThe professional SEO Company in Chennai. We suggest Google Analytics 4 is more futuristic than Universal Analytics for your SEO Activity. So, we suggest configuring and setup running both GA4 and UA in parallel.

We are the leading Digital Marketing Company in Chennai, capable of delivering remarkable Organic SEO and inorganic SEM and SMM results within a short notice period.

For more Information Please refer to:

How to Setup Google Analytics 4

How to Setup Universal Analytics

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