3 min read

Small Business & Social Media Platforms:

Nowadays no business is considered to be a small business. Even the Start Up’s are having tough competition with small to higher size enterprises. With the advent of Communicating gadgets and fast-paced internet, one can make their brand presence exist across the Globe. To promote business over online, Social Media Platforms play a major role since it does not have any geographical boundaries, or linguistic barrier nor religion.

Social media platform to promote their business online does not have any geographical boundaries or linguistic barrier nor religion.

Generate business using Social Tool:

There are many analytical tools to analyze the website traffic, which come through the social medium. It also enables you to check the website performance using Google Analytics. By plugging in Social channels to the website helps to identify new potential clients. 

Social media lets the business owners understand what people are saying about their brand and let them compare with their competitors. Social media presence help their brand visibility reach to a wider audience.

It just required to put your time and necessary effort to cultivate a brand presence on the right network. 

Use the right medium for the right audience 

Selecting the right Social network sites :

The number of people present in Social media is more than the total population in many countries.

So, choosing the right network helps to reach your brand out effectively to the targeted audience.

Facebook 

Instagram

Twitter

Linkedin

Pinterest 

Snapchat

In all the mediums you can select the targeted audience and promote our business.

Facebook: 

It is the largest public platform which has users almost double the time of the world population. It is quite famous across all age groups. 

So, Facebook advertising/post boosting will help your brand reach the targeted audience. Facebook is the best site to generate leads based on audience interest and likes.

Instagram:

It’s a social media app made for sharing photos and videos from a smartphone. Instagram is an effective medium for a business that delivers high-quality visual Content Marketing. People in E-commerce Industry approach Insta as part of a social media strategy to promote & boost business.

Twitter: 

Daily New trends get spread like a wildfire using hashtags.  There are a lot of things getting regularly trending on Twitter. For example. Today’s trend is “Akshay Kumar opening bottle lid with his Back kick”. Celebrities presence is mostly felt is twitter. Most of the users are under 50.

LinkedIn: 

This is the most fabulous platform to get connected with Top heads of the company. Best suitable for Business promotion to B to B or B to C. Promotions in LinkedIn builds trust, authority and engage more followers and audience.

Pinterest:

It is the top known social platform to make your brands visual appeal through descriptive image posts. Be it any product say, art, fashion, food, travel till career. Pinterest is a platform where people search for their interest. 

Snapchat:

Snapchat is one of the fastest-growing Social media platforms. One can promote business promotions/offers. Provide personalized content by giving exclusive access, build relationships with influencers in order to improve Brand and popularity.

You got to analyse and understand which social medium platform suits the best for your brand and business.

Advantages of Social Media Strategy:

There are many advantages to cultivating your brand on social media.

1. It helps you to improve customer service

2. Allows you to communicate with new customers and prospects in an informal manner.

3. Helps to drive traffic from social media to your website.

4. You can announce the new arrivals /latest trends and offers.

5. Customer engagement activity in social media helps to retain/ build up long term loyal customers.

Digital Marketing on Social Media Platforms:

Overall Social Media advertising is cheaper than traditional advertising. So you don’t have to spend a lot to reach your customers. Digital Marketing on Social Media Marketing Platforms increases your audience and boost your business.

If you have not yet optimized your social media presence, We (Lia Infraservices) help you get into Social media. Our Digital Marketing team is an expert in Boosting your business online. We also build Optimized Website Design, Mobile applications, E-commerce sites, and Cloud Migration Services to store your vast data in the safe cloud.