Snippet – The Zero Click Search
What is Snippet – The Zero Click Search?
Snippet- The Zero Click Search. The goal of SEO – Search Engine Optimization is quite clear, it is to position the website well in Google search results and be found online by the right users.
Nowadays SEO is not what it is used to be earlier. There is no surprise, industries keep up with the trend and subjected to changes.
The evolution of keyword stuffing has evolved to new innovations such as Voice Search.
Users are enjoying more dynamic information from google search result than ever.
Google is coming up with the user-related information platform to enhance search result without clicking on the search result.
which leads to a “Zero- Click Search Result”.
Now enhanced search results are the part of the SEO architecture. To make the people desperate to click your link or your website is critical and the intelligent component of SEO strategy.
“Using the Snippet- Zero Click Search is the best methodology to give users the best valuable information without even clicking the search results.
What is No Click Searches?
No click on the Zero-Click searches is a result page of Google, that displays the answer to a user’s query at the top of a Google search result.
This kind of search result absolutely satisfies the user’s intent without having to actually click on any search result links.
“Google has designed enhanced search results with users best interests at heart”.
According to Search Engine research Journal, 34.4% of all desktop searches result into “No Click”, while 62.5% of users never click search result links on mobile.
Types of Enhanced Search Results:
Enhanced search results can take many forms including:
- Instant Answers
- Knowledge panel
- Featured snippets
Snippets- The Click Search:
” Snippet is a programming term for a small region of re-usable source code, machine code, or text. “
Many SEO experts call featured snippets or other enhanced search results as “position 0” because these snippets are above all the other possible organic search results is developed on On-page Optimization in Digital Marketing Services.
There are many different types of featured snippets:
Before creating the Snippets one should understand the user’s interest behind the query.
NOTE: Search Query
- People asking “how to” questions will look out for the list of steps to take.
- If a person is asking “what is”, then the user will be looking for a clear definition or a table.
Often the featured snippets are displayed for long-tail keyword phrases (four words and more) that are usually answering a specific question a user will have.
We never know or be sure how Google’s algorithm works, but what one thing you can guess is they want to serve the best possible search results for their users.
This leads to keeping your snippets simple, crispy and rich with user valuable information to make the Google Job easy.
Factors to popularise the snippets:
- To popularise your snippet or make it more visible then add questions or long-tail keyword terms in the H2 subheader (usually an H2 header) in the content. Generally, it’s best to match the question to what you are trying to give a solution.
2. Below the header H2, create a precise answer around 45-60 words. NOTE: If the answer is for a “how-to” question, as mentioned above you need to list out the points in the bulletin.
3. Keep your answer in points and factual, it is the key to the featured snippet while being as clear as possible. The key to getting the featured snippet is to make your answer as factual as possible while being as clear to reach the generic users.
4. Answer directly pointing to the end-users. It is the best way to avoid non-targeted audience so that we can avoid the website bounce rate.
In general, you will also want to add schema markup for lists and tables. You can check out with Lia Infraservices expertise to promote your Brand value and services via Snippet – the Zero Click Search through Search Engine Optimization.