Backlink Strategy in SEO to increase Organic Traffic!

Backlink Strategy in SEO to increase Organic Traffic!

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Backlinks are nothing but Links from one website that is placed on another website to drive more traffic to the website. Let’s look into the Backlinking Strategies in SEO to increase Organic Traffic to the website by Lia Infraservices – The leading Digital Marketing Company in Chennai providing top-notch SEO Services in Chennai. In general, Backlinks are also called Link building. Backlinking is the main purpose of SEO companies in Chennai to increase search engine ranking to a better position in SERP. Search engine bots discover new web pages by following the organic backlinks from existing web pages.

Backlink Strategy in SEO: Artificail Way

In order to increase your site’s search engine ranking, You voluntarily place backlinks of your site in forums, social media, blogs or any other platforms.

This might moderately increase your site rank and get positioned better on the Search engine. But the position is not permanent, there is also risk associated with artificial backlinking. Google works on an algorithm that blacklists your site or negative rank the page for artificially dumping your links across Google.

Backlink Strategy in SEO: Natural or Organic Way

If your website has quality content that is preferred by the web browsers, then automatically it attracts the users to re-share the contents of your site across internet/ social media platforms and gets spread across Google Naturally. This is called Natural or Organic Link building methodology.

Do you have good quality content on your website but wondering how to invite or attract users to visit your page? LIA Infraservices – The Best SEO Company in Chennai has solutions for all your SEO concerns.

How to increase site visibility?

In order to make your site to be visible to users. Google appreciates only natural web building based on the algorithm.

The best process is Anchor text in SEO. It is nothing but the word where the link is gonna be places is called anchor text.

Google directs the new users via Anchor text placed by referral backlinks in do-follow authentic sites.

How to Optimize keyword for Organic Backlinks:

1.    Partial match or Phrase Match keywords: These are the best option to optimize your keyword because a user may key in any search phrase, eg. “digital marketing training / digital marketing class/ digital marketing course/ digital marketing services/ cloud migration services/ SEO Company in Chennai/ SEO Services in Chennai“.

Partial match identifies the key phrase “Digital Marketing Company in Chennai” and fetches the relevant data to the user and mark the irrelevant phrase (cloud migration) as a negative keyphrase.

2.    Branding anchor text: keywords. It uses your brand name as anchor text.

3.    LSI – Latent Semantic Indexing keywords:

“Apple” and “iTunes” are interconnected because they share the same context and are frequently found together. Similarly SEO company in Chennai / SEM / SMM / SMO / Email/affiliate marketing are interconnected. LSI keywords words can be used to generate effective backlinks.

4.    Generic terms: Anchor text can be best placed on generic terms like “click here, follow us, submit, etc” to get clicked by users, which will direct the users to your site.

5.    Citation: In situations without anchor text the link can also be placed directly it is called citations.

6.    Anchor text variation: Distinguish the Anchor test by signature text or underlined text from the general content text.

7.    Backlink Strategy in SEO Calculation: 40-50% BL /anchor text +  20-25% LSI anchor text + 5-10% Keyword Variations + 5% generic keywords.


Contact Lia InfraservicesSEO Company in Chennai audit’s the valid number of backlinks in your site by using the Google Analytics tool and remove the negative keywords. In this way, you can easily and effectively improve the site ranking.

For more methods to improve your site ranking, please click on Top 10 KPI’s to Tract SEO Performance.

Learn about how to How to design a website on SEO Standards or check out SEO Friendly HTML Meta Tag Modifier Tool for Startups.

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