5 Ways To Retain Your Online Customers
In this Blog we are gonna let you know the Top 5 Ways to retain your Online Customers:
No matter if you already have an online store for some time or you are just starting your adventure with new e-commerce business – you won’t succeed unless you can attract new clients to your e-business.
Moreover acquiring new users or retaining the existing customers for an online store may be really difficult and time-consuming.
To make this process easier, Lia Infraservices – The Leading Online Marketing Company has listed the top 5 Ways to retain your Online Customers that will help you get lots of traffic without spending a huge budget.
Top 5 Ways to Retain Online Customers :
1. A beautiful Online Store:
First thing you got to ask yourself if your website is attractive or not.
The design of an online store is crucial because if it’s ugly customers will simply click away. One research says that an online user‘s purchase decision is usually made just after 3 seconds on the website. So it is the first impression that matters. If customers do not like your e-website, they won’t buy anything from you and won’t come back again.
Customers having thousands of online stores to choose from, will pick the one whose eCommerce Website Design is the most modern and aesthetic. And the reason for this is simple, a beautiful store is considered more reliable and trustworthy.
2. Social Media Activity
Social media is one of the Key channels that gives your brand a free promotion. It can also bring lots of prospectus traffic to your eCommerce Store!
The key to success in Social Media Marketing is providing marvellous content. You have to be interesting and outstanding so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no cost.
How to Retain Online Customers using Social Media?
Post Regularly – Post regularly on Facebook, Instagram, Pinterest at least on a daily basis. So customers can’t forget about your E-Store Brand.
Engage Your Users – Ask them questions, reply to their comments, try to catch their attention.
Choose the Best Channels for Your Business – Focus on Facebook and Pinterest, Instagram, LinkedIn because those drive the most traffic to online stores (FB: 55%; Pinterest: 25%: LinkedIn: 40%)
Use Graphics – Posts with eye-catchy Graphical Design images usually get 50% more engagement than others.
3. Customer Care:
Another important thing that will help you attract many users is your outstanding Customer Care Service. Always remember – there is no better promotion than satisfied clients. Make the experience of buying in your store remarkable. Research states that 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.
This means that if you want to attract clients, you need to reply to all their comments and inquiries.
Never ever underestimate the impact of customer care. 70% of buying experiences are based on how the customer feels they are being treated. As it turns out, it is not the product itself or the ads that are the key – it is customer service. If your Customers are Unhappy with your service, then be aware – People are two times more eager to share negative reviews than positive impressions.
*It is even said that takes 12 positive customer experiences to make up for one negative.
Therefore, make sure that all your clients are satisfied with the service you provide. Be nice, helpful and competent and you will see the customers visiting your e-Store.
4. Online Promotions
We all love promos and discounts. But usually, it is not these 5$ that we save which makes us happy. It is rather a psychological mechanism that is responsible for these feelings. It has been confirmed that the word “free” makes us feel excited.
How can online Promotions attract new clients?
1.Offer clients a FREE Shipping:
Many Online Stores offers free shipping to their clients and it turns out to be a success. The number of purchases in their stores grows significantly, as a shipping fee is one of the reasons why customers hesitate to purchase. Some of the stores offer free shipping from a particular price cap – for example, Free Shipping is applicable – only for those who spend more than 50$. It is a great way to stimulate clients to buy more products than they planned. Consequently, not only do you give a special value that a customer appreciates, but also generate more sales.
2. Distribute Discount Coupons.
Another way to attract new clients is by offering them with Discount Coupons. New clients will have a stimulus to make their first purchase. It is also recommended to aware loyal customers by giving them a special offer such as; “Buy 2, get third for free” or “Buy 1, get the second item @ 30% off”. All of these will make your clients feel special and encourage them to shop in your store.
5. E-mail marketing
Last, but not least: e-mail marketing – It is both a cheap and effective solution to attract customers.
One Survey reveals ;
- 54% of people have a more positive attitude towards companies that send them e-mails.
- 71% of respondents stated that when shopping they always remember e-mails that a company send to them.
These results confirm the importance of e-mail marketing services.
Some of the Most Common Email Marketing Strategies to Retain Online Customers:
- Send E-mails about the latest arrivals to the store and new products.
- Send Emails about Sales Offers and Promos Discounts.
- Send Thanking Emails after every purchase, so that people feel pampered and will be eager to make another purchase.
- Send Reminding Emails to clients who haven’t been active in your store for a while with discount coupons to make them revisit your Online Store.
- Send some tips or stylizations related to your products – this way you will inspire people and make them visit your store.
As you can see, you do not need millions to attract or retain clients to your online store. The most important thing is to be creative and know which channels to use. Lia Infraservices – Digital Marketing Services gives you the knowledge to go ahead and start promoting your store!
Be remarkable and you will rock it. Good luck!