{"id":636,"date":"2021-01-11T05:52:36","date_gmt":"2021-01-11T05:52:36","guid":{"rendered":"https:\/\/liainfraservices.com\/kbarticles\/?post_type=tesserakb&#038;p=636"},"modified":"2021-03-31T06:15:35","modified_gmt":"2021-03-31T06:15:35","slug":"how-to-set-goals-in-google-analytics-to-track-conversions","status":"publish","type":"tesserakb","link":"https:\/\/www.liainfraservices.com\/kbarticles\/knowledgebase\/how-to-set-goals-in-google-analytics-to-track-conversions\/","title":{"rendered":"How to Set Goals in Google Analytics to Track Conversions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Almost everyone who owns a website would have heard about Google Analytics in <strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.liainfraservices.com\/digital-marketing-company-in-chennai\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing <\/a><\/span><\/strong>Platform.\u00a0In order to use the analytics effectively, it is essential to set wise goals as per SMART criteria. Goals in Google Analytics helps to track the specific user interaction behaviour with the website at any given point in time. Let us look into the steps of <a href=\"https:\/\/www.liainfraservices.com\/search-engine-optimization\">How to\u00a0set goals in Google Analytics<\/a> to track Lead conversions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Set SMART Goals \u2013 Specific, Measurable, Attainable, Relevant,<\/em>&nbsp;and Time-Bound<em>&nbsp;Goals<\/em><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 Step Process to Set Goals in Google Analytics to track conversions:<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 1:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">First log in to the&nbsp;<strong>Google Analytics Account<\/strong>&nbsp;and Select the project name&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then at the bottom of the dropdown column, you can find&nbsp;<strong>Admin<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/pZF5a6kc9JzDZDgK6_1YFU3lFO9Uu-YfU7o3YwgROMzcoioR0JBx67HVQ22V9-GHhVn0KafRzRY2P6faWNqr_FD_ICtwU3toPK617F-N5A4Haq105xDLBnJea801HGuZBZ2zaDfe\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 2:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In Admin page, you can click&nbsp;<strong>Goal<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/1XzweyYZXxDMXaGxVbvcqjGyfWa2DERn0uDyh8-ckny2x9Wh9n8OxXipX2p769iHIXIG0_TC5e5NuzDzuLfMxsyBhdZmcvqwOMVA8ZrUFNKUbQAqvL-t042GSNlytIbgQ7MGTfO5\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 3:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Select&nbsp;<strong>New Goal<\/strong>&nbsp;to Create&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can see the pre-configured \u2018templates\u2019 that are managed with different categories&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Categories are&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Revenue<\/li><li>Acquisition<\/li><li>Enquiry<\/li><li>Engagement&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/UcTUytJYJnHa2rhP9u2dDVBRIY5GyQWXO8TVAFNOe9KGFCW7cYA05AlckQvbB_Q8ASbYRC76TNWHRsl8RYhHkDbxMzEd5JYnWc1a77SPg2v3_UBid8BRi2zuJioWKtOc1cR2ZDQN\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 4:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">There are 3 steps to complete this Goal process . they are&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1. Goal Setup<\/li><li>2. Goal Description<\/li><li>3. Goal Details<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">First , we need to select the configuration.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In\u00a0<strong>Goal set-up<\/strong>\u00a0, we are going to select Enquire -><span class=\"has-inline-color has-vivid-cyan-blue-color\">\u00a0<strong><a href=\"https:\/\/www.liainfraservices.com\/digital-marketing-company-in-chennai#contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Us<\/a><\/strong><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/wJALeuRfEjnEMMhbxXLwWTsXfBPPvN6kOJAr_kqfVpik9lCcEgMaMEEPSwqrnt900nG-Q0wo8G0XbY_Pw5yFwVLLM4SFrEMf5hXKzOtXy14UtkP3ysmglPjZCcqZQVZLTZjM66yR\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.liainfraservices.com\/#contact\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"91\" src=\"https:\/\/liainfraservices.com\/kbarticles\/wp-content\/uploads\/2021\/01\/Want-to-know-How-to-Set-the-Goal.jpg\" alt=\"\" class=\"wp-image-651\" srcset=\"https:\/\/www.liainfraservices.com\/kbarticles\/wp-content\/uploads\/2021\/01\/Want-to-know-How-to-Set-the-Goal.jpg 729w, https:\/\/www.liainfraservices.com\/kbarticles\/wp-content\/uploads\/2021\/01\/Want-to-know-How-to-Set-the-Goal-300x37.jpg 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 5:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Next , We need to fill Description Field<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/HM7QbgHYNpS8z3NmFpwmBc242zVgcqzkJ0U6mKg2TV-KexBj_8-B5g-TH7MarZdUNgEy7TuH4EygUh9KoVkkMf9r30oGS5hqUSnkoFNmokqGrQ4iDnPSxFbtu3W0PXYmqcXrmPPu\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 6:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Goal Details<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Now we are going to give Destination thank you page URL&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mNH50OuJtSEl0RkM6DebvXpOwAMrNn9LaoBJUUsyTP3viWcRhyEEBWS3lB6hqZpf0xLgC7nm9cAnTGN5yQFID_W5qNJDqSn1GNEfXj_NmAAfo7_VF0CnYjVuU47akg4pZZwAy8LB\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are two optional such as&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Value:<\/strong>&nbsp;A simple dollar amount based on the value of this new signup. If it\u2019s technically free still, you can at also use a placeholder like a dollar per subscriber or cost per lead (if appropriate).<\/li><li><strong>Funnel<\/strong>: If you want to specify that a conversion goal is only tracked when someone hits every single page, you specify in sequence.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Select the appropriate option and Save&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to track the Goal in Google Analytics<\/strong>?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the left-hand sidebar menu, click on Conversions &gt; Goals &gt; Overview to start.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/O-d_mSXnbwcOQGF5NegauHhRK3FyXBcijUsul3T2E_POjKiqmBCqbww-t6dnpmNv_6km7D_GNAerOgG7hhC29JdblGIJxg7AwONz2MCrWwi1vVsQmyh0IFBru-9tDH2R8SAQW1vv\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After few days , you can able to check your Goal Count<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion \u2013 &gt; Overview&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/87yu6PSAUntwgdN2ZXPoa8JMu3WqbBAmufvJk-USgU7rIO43WFiEJnLbF7WzzXf2QVgNGPqPWmFFAZWo9Wh48zpwD-3uCH7rp3NQrwAV0rPwj26qf5YQ32jQPOY4DD2w7hO5e1Se\" alt=\"Google Analytics Goals Conversion Rate - Lia Infraservices\n\n\n\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Forsee what you want to achieve. Set the achievable goals within a specific time-bound.&nbsp;<a href=\"https:\/\/www.liainfraservices.com\/digital-marketing\">Set Goals in Google Analytics<\/a>&nbsp;to Track Lead Conversion. Get the most out of the Google Analytics report with an auto conversion tracking report.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lia Infraservices &#8211; <span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.liainfraservices.com\/seo-company-in-chennai\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Company in Chennai\u00a0<\/a><\/span>helps you measure your website and marketing performance, by reading the complete actions set.<a href=\"https:\/\/kb.liainfraservices.com\/knowledgebase-category\/digital-marketing\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost everyone who owns a website would have heard about Google Analytics in Digital Marketing Platform.\u00a0In order to use the analytics effectively, it is essential to set wise goals as per SMART criteria. Goals in Google Analytics helps to track the specific user interaction behaviour with the website at any given point in time. Let&#8230;<\/p>\n","protected":false},"author":1,"featured_media":616,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"tessera_post_format_link":""},"tesserakbcats":[58],"tesserakbtags":[70,71,73,72,75,74],"class_list":["post-636","tesserakb","type-tesserakb","status-publish","format-standard","has-post-thumbnail","hentry","tesserakbcats-digital-marketing","tesserakbtags-digital-marketing-services","tesserakbtags-goal-conversion","tesserakbtags-google-analytics","tesserakbtags-lead-generation","tesserakbtags-seo","tesserakbtags-website-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Goals in Google Analytics to Track Conversions - 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