{"id":3175,"date":"2021-05-07T13:50:10","date_gmt":"2021-05-07T13:50:10","guid":{"rendered":"https:\/\/www.liainfraservices.com\/blog\/?p=3175"},"modified":"2021-05-10T09:40:56","modified_gmt":"2021-05-10T09:40:56","slug":"how-to-downgrade-google-analytics-4-to-universal-analytics","status":"publish","type":"post","link":"https:\/\/www.liainfraservices.com\/blog\/how-to-downgrade-google-analytics-4-to-universal-analytics\/","title":{"rendered":"How to Downgrade Google Analytics 4 to Universal Analytics?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 2,634<\/span><\/div>\n<p class=\"wp-block-paragraph\">In this blog, we are about to see <strong><a href=\"https:\/\/www.liainfraservices.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">how to downgrade Google Analytics 4 to Universal Analytics<\/span><\/a><\/strong> by Lia Infraservices- The Leading <strong><a href=\"https:\/\/www.liainfraservices.com\/seo-company-in-chennai\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Company in Chennai<\/a><\/strong> and <a href=\"https:\/\/www.liainfraservices.com\/mobile-app-development-company-in-chennai\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Mobile App Development Company in Chennai<\/strong><\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since Google Analytics 4 is now the default property in Google Analytics, you will need to use &#8216;Advanced Options&#8217; when creating a new property.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the <strong>Universal Analytics interface<\/strong> is still more user-friendly and most of you will be able to get the answers faster than with <strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.liainfraservices.com\/blog\/how-to-overcome-fake-google-ad-clicks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4<\/a><\/span><\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Steps to downgrade Google Analytics 4 to Universal Analytics:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To to \u201cAdmin\u201d of any property and click Create Property<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics-1024x505.png\" alt=\"Steps to downgrade Google Analytics 4 to Universal Analytics - Step 1 - Lia infraservices\" class=\"wp-image-3180\" srcset=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics-1024x505.png 1024w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics-300x148.png 300w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics-768x379.png 768w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Provide the name of the Property, it should be your business name, and your country\u2019 time zone and currency<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click on \u201c Show Advanced Options\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_2-1-1024x434.png\" alt=\"Steps to downgrade Google Analytics 4 to Universal Analytics - Advance options - Lia infraservices\" class=\"wp-image-3179\" srcset=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_2-1-1024x434.png 1024w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_2-1-300x127.png 300w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_2-1-768x326.png 768w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_2-1.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Enable the toggle button<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter your website URL<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>If you wanted to create both Google Analytics 4 and Universal Analytics property, you can click on the radio button and click on the check box<br>But, here we need only Universal Analytics property, so we click on the option \u201c Create a Universal Analytics property only\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_3-1024x434.png\" alt=\"Downgrade Google Analytics 4 to Universal Analytics - Click on the radio button to choose Universal Analytics Property - Lia Infraservices\" class=\"wp-image-3181\" srcset=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_3-1024x434.png 1024w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_3-300x127.png 300w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_3-768x326.png 768w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_3.png 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Select your business size and your options and click \u201cCreate\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"449\" src=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_4-1.png\" alt=\"Select your business size and create - lia infraservices.\" class=\"wp-image-3177\" srcset=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_4-1.png 637w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-Google-Analytics-4-to-Universal-Analytics_4-1-300x211.png 300w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once done, copy paste the Google analytics tracking code to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since Google Analytics 4 is still in the improvising stage, there is a lot of scope for improvement in its performance. Whereas Universal Google Analytics is considered to be more user friendly when compared to GA4. So, <span class=\"has-inline-color has-vivid-cyan-blue-color\">downgrade GA 4 to Universal Analytics<\/span> and get your answers faster. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.liainfraservices.com\/digital-marketing-company-in-chennai\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"218\" src=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/04\/Talk-to-our-expert-to-turn-your-digital-product-idea-into-Reality-..-1.jpg\" alt=\"For Digital Marketing Services in Chennai - Contact Lia Infraservices\" class=\"wp-image-3137\" srcset=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/04\/Talk-to-our-expert-to-turn-your-digital-product-idea-into-Reality-..-1.jpg 729w, https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/04\/Talk-to-our-expert-to-turn-your-digital-product-idea-into-Reality-..-1-300x90.jpg 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.liainfraservices.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Lia Infraservices<\/a><\/span> for <span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.liainfraservices.com\/blog\/how-digital-marketing-can-boost-business-after-covid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing<\/a><\/span> or <span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.liainfraservices.com\/blog\/how-to-design-a-website-as-per-seo-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization<\/a><\/span> related technical integration to your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>2,634 In this blog, we are about to see how to downgrade Google Analytics 4 to Universal Analytics by Lia Infraservices- The Leading SEO Company in Chennai and Mobile App<\/p>\n","protected":false},"author":1,"featured_media":3182,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[135],"tags":[30,738,35,739],"class_list":["post-3175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-digital-marketing","tag-google-analytics-4","tag-seo","tag-universal-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Downgrade Google Analytics 4 to Universal Analytics? - Blog | Liainfraservices<\/title>\n<meta name=\"description\" content=\"How to downgrade Google Analytics 4 to Universal Analytics. Contact Lia Infraservices and get your answers faster\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liainfraservices.com\/blog\/how-to-downgrade-google-analytics-4-to-universal-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Downgrade Google Analytics 4 to Universal Analytics? - Blog | Liainfraservices\" \/>\n<meta property=\"og:description\" content=\"How to downgrade Google Analytics 4 to Universal Analytics. Contact Lia Infraservices and get your answers faster\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.liainfraservices.com\/blog\/how-to-downgrade-google-analytics-4-to-universal-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Liainfraservices\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-07T13:50:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-10T09:40:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.liainfraservices.com\/blog\/wp-content\/uploads\/2021\/05\/How-to-downgrade-from-Google-Analytics-4-to-Universal-Analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Partho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Partho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/\"},\"author\":{\"name\":\"Partho\",\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/#\\\/schema\\\/person\\\/b5a729cb152dd3bc7f07550ca9d223e4\"},\"headline\":\"How to Downgrade Google Analytics 4 to Universal Analytics?\",\"datePublished\":\"2021-05-07T13:50:10+00:00\",\"dateModified\":\"2021-05-10T09:40:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/\"},\"wordCount\":267,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/How-to-downgrade-from-Google-Analytics-4-to-Universal-Analytics.jpg\",\"keywords\":[\"Digital Marketing\",\"Google Analytics 4\",\"SEO\",\"Universal Analytics\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/\",\"url\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/\",\"name\":\"How to Downgrade Google Analytics 4 to Universal Analytics? - Blog | Liainfraservices\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/how-to-downgrade-google-analytics-4-to-universal-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.liainfraservices.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/How-to-downgrade-from-Google-Analytics-4-to-Universal-Analytics.jpg\",\"datePublished\":\"2021-05-07T13:50:10+00:00\",\"dateModified\":\"2021-05-10T09:40:56+00:00\",\"description\":\"How to downgrade Google Analytics 4 to Universal Analytics. 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